Alex Riley explores the world of the technology superbrands - how they get us to buy their stuff, trust them and even idolise them. He meets the supergeeks who are inventing the future and finds out how some of the most powerful companies in the world really make their billions. E1 technology Alex takes a closer look at some of the most powerful technology brands in the world -...$浮光掠影式的纪录片，没什么深度……$有一些收获，但不多。可能限于商业机密，或成功的人各有各的秘密，因而这个剧集没有探得很深入。题目很有噱头，也给出了一些特别的观点。$第二集关于 Fashion 的很有看点。$BBC 3 documentary with many interesting explorations! worthy to view!$Branding…Emmmmmmm…
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